Data strategy · Architecture · Compliance · Visualization

The dashboard is the last mile.
We build the whole road.

Visualization Architecture is a data consultancy covering strategy, warehouse, pipelines, governance, and the BI layer on top, delivered end to end without switching vendors. Salesforce CRM Analytics, Tableau, Power BI, and Looker sit over Snowflake and the AWS data stack.

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150+

engagements across the data and analytics stack

years of practice depth, warehouse to dashboard

$1.2M

recovered in a single analytics engagement

BI platforms practiced at specialist depth

Capabilities

Six practices. One accountable team.

End-to-end solutioning

From raw source to executive dashboard, without the handoffs between an architecture vendor, a pipeline vendor, and a BI vendor where most data programs stall. The scope runs ingestion, warehouse, semantic layer, governance, and the visualization on top.

Strategy → Architecture → Build → Operate

Visualization layer

Salesforce CRM Analytics is our deepest specialty, alongside Tableau, Power BI, and Looker. We build the layer executives actually open, and we tune the ones they've stopped opening.

CRM AnalyticsTableauPower BILooker

Cloud data platform

Snowflake warehousing and the AWS data stack: S3 lake layouts that stay queryable, Athena for serverless SQL over the lake, Glue for catalog and ETL. Zero-copy patterns where they save money, pipelines where they don't.

SnowflakeS3AthenaGlue

Data strategy

What to build, in what order, and what it's worth. Roadmaps carry effort estimates a CFO can hold the program to.

RoadmapsBuild vs buyProgram sequencing

Data architecture

Dataset design, semantic models, medallion layouts, and multi-org, multi-region topologies, built so the design still holds after the org chart changes again.

ModelingSemantic layersMulti-org

Data compliance

Row-level security that holds up under audit, retention and residency policy made real in the platform, access models that map to how the business is actually organized.

Row-level securityGovernanceAudit-readiness

How we engage

Fixed scopes, sequenced. Never a blank-check program.

Assess

2-3 weeks

Estate review: sources, pipelines, warehouse, BI layer, governance gaps. Scored findings and a sequenced roadmap with effort estimates.

Architect

3-6 weeks

Target-state design: platform choices, dataset and semantic models, security architecture, migration plan. Decisions documented so your team owns them.

Build

Fixed scopes

Pipelines, warehouse builds, and dashboards shipped in fixed-fee increments, each independently valuable. No big-bang cutovers.

Operate

Fractional

A senior data team on retainer: monitoring, governance reviews, executive-readiness QA, and the next roadmap item always in motion.

The specialist practice

Salesforce CRM Analytics runs so deep here it has its own firm.

CRMA Labs is our dedicated Salesforce CRM Analytics practice: dashboard teardowns, org audits, migration sprints, and a published research archive across every vintage of the platform since Wave.

Visit CRMA Labs →

The dashboard is the last mile.We build the whole road.